Google recently announced their latest version of the Andorid platform at Google IO 2014. So what…

Google recently announced their latest version of the Andorid platform at Google IO 2014. So what is Material Design according to Google?

(below is an excerpt from BGR)

Google starts things off with a simple, explanation for Material Design. “Design is the art of considered creation. Our goal is to satisfy the diverse spectrum of human needs. As those needs evolve, so too must our designs,…

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Android L, Material Design Explained

Google recently announced their latest version of the Andorid platform at Google IO 2014. So what is Material Design according to Google?

(below is an excerpt from BGR)

Google starts things off with a simple, explanation for Material Design. “Design is the art of considered creation. Our goal is to satisfy the diverse spectrum of human needs. As those needs evolve, so too must our designs, practices, and philosophies,” the company writes. “We challenged ourselves to create a visual language for our users that synthesizes the classic principles of good design with the innovation and possibility of technology and science.”

But then things take a turn for the worst, as “tactile reality,” “magic,” the “primal parts of our brains,” “energy,” and the “prime mover” take over.

“Material is the metaphor,” Google says. “A material metaphor is the unifying theory of a rationalized space and a system of motion. Our material is grounded in tactile reality, inspired by our study of paper and ink, yet open to imagination and magic.”

“Surfaces and edges provide visual cues that are grounded in our experience of reality. The use of familiar tactile attributes speaks to primal parts of our brains and helps us quickly understand affordances.”

Confused much?

Material design is basically Flat UI with the use of shadows to put emphasis on layers. 

Is it groundbreaking, not really. To be honest it reminded me so much of HTC’s latest Sense 6 UI which emphasised on colors, typography and flat design.

Then again I need also see apart from just the looks, does the feel or smoothness in its transitions smooth enough. That we have to wait and see.

This is just me but what do you think? 

Customer Service Experience, What Samsung’s does and Wild Buffalo Wings doesn’t

Customer Service Experience, What Samsung’s does and Wild Buffalo Wings doesn’t

The following are two of my personal experiences that illustrate what Customer Service Experience is all about.

Back on 8th September 2013, I purchased a Samsung Galaxy Mega 5.8″ device as a Birthday gift for my brother. But since he was not living in Singapore, I got him the Export set which did not carry a local warranty. But what happened the next day was terrible, the device shut down and we…

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Cost of Innovation

Today Innovation seems to be in everyone’s vocabulary and its not going anywhere as far as business is concerned. Innovation seems to have replaced a bunch of words like creative, alternative, new, different, never thought of…so on and so forth.

So, who is to be blamed?

Businesses have been working hard for many year to come up with new and ground breaking ideas for centuries. But in the last…

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fastcompany

fastcompany:

This Generic Brand Video Is The Greatest Thing About The Absolute Worst In Advertising

Stock footage brand Dissolve puts its product to good use to call out lazy marketers peddling empty ideas. 

It’s just perfect. Everything is in there. The scientists with beakers, synonyms for progress, powerful rushing water, a baby, a blue-collar guy with dirt on his face, time-lapse footage of a city at night. Since the dawn of time, these have been the images used by marketers who just didn’t quite manage to have an actual idea. The images, when combined with a solemn voiceover, form the basis of one of the most enduring, and enduringly bad, ad templates—the old “shoot-the-brief montage.” Recently, it seems as though more and more advertisers are reaching for this chestnut, so this parody comes at a particularly good time.

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