Google recently announced their latest version of the Andorid platform at Google IO 2014. So what is Material Design according to Google?
(below is an excerpt from BGR)
Google starts things off with a simple, explanation for Material Design. “Design is the art of considered creation. Our goal is to satisfy the diverse spectrum of human needs. As those needs evolve, so too must our designs, practices, and philosophies,” the company writes. “We challenged ourselves to create a visual language for our users that synthesizes the classic principles of good design with the innovation and possibility of technology and science.”
But then things take a turn for the worst, as “tactile reality,” “magic,” the “primal parts of our brains,” “energy,” and the “prime mover” take over.
“Material is the metaphor,” Google says. “A material metaphor is the unifying theory of a rationalized space and a system of motion. Our material is grounded in tactile reality, inspired by our study of paper and ink, yet open to imagination and magic.”
“Surfaces and edges provide visual cues that are grounded in our experience of reality. The use of familiar tactile attributes speaks to primal parts of our brains and helps us quickly understand affordances.”
Material design is basically Flat UI with the use of shadows to put emphasis on layers.
Is it groundbreaking, not really. To be honest it reminded me so much of HTC’s latest Sense 6 UI which emphasised on colors, typography and flat design.
Then again I need also see apart from just the looks, does the feel or smoothness in its transitions smooth enough. That we have to wait and see.
This is just me but what do you think?